What was the challenge?
Design an innovative urban electric vehicle for the cities of the future that redefines the boundary between private and public transport.
Context
OWO is a 100% electric urban car designed to travel through dedicated green magnetic railway lanes, pushed autonomously without a driver. It operates as a shared commuting system where passengers pay less the more people they travel with. The vehicle integrates smart interaction through a smartphone app, interactive windows, and voice control. The concept envisions a future city with green public spaces and multiple coexisting transport layers — where individual ownership and collective mobility merge.