OWO Concept Car

Design an innovative urban electric vehicle for the cities of the future that redefines the boundary between private and public transport.

OWO is a 100% electric urban car designed to travel through dedicated green magnetic railway lanes, pushed autonomously without a driver. It operates as a shared commuting system where passengers pay less the more people they travel with. The vehicle integrates smart interaction through a smartphone app, interactive windows, and voice control.

The brief explored the future of urban mobility: how cities could integrate individual transport with public systems to reduce congestion and emissions. Research focused on autonomous vehicles, magnetic rail systems, and the psychology of shared mobility. The target user was urban commuters aged 25–40 who value sustainability, convenience, and cost efficiency.

Design explored multiple vehicle typologies: pod-shaped, sleek aerodynamic, and modular configurations. The key insight was that the vehicle's appearance should signal its hybrid nature — neither fully personal nor purely public. Final concept focused on a compact, symmetrical design that feels welcoming and cutting-edge.

01 Mobility Research — explored the future of urban transport: autonomous systems, magnetic rail infrastructure, and shared mobility ecosystems. 02 Vehicle Typology Studies — developed multiple design directions, from pod-shaped to aerodynamic silhouettes, testing which forms best communicate the hybrid private-public nature. 03 Final Direction — selected a compact, symmetrical design that balances efficiency with approachability.

A 100% electric urban vehicle that operates as shared commuting infrastructure, with smart connectivity through apps, interactive windows, and voice control. The system incentivizes carpooling through progressive pricing — passengers pay less the more they travel together.

Autonomous Operation — fully autonomous navigation on dedicated green magnetic railway lanes, eliminating driver fatigue and safety risks. Shared Economics — progressive pricing incentivizes carpooling, making it cheaper than personal cars. Smart Connectivity — app-based booking, real-time route information, interactive windows, and voice control. 100% Electric — zero emissions for cleaner air and quieter cities.