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Go'thentic

Go'Thentic is a mobile app that helps travellers pursue genuine, meaningful experiences. It combines personalised recommendations based on locals' suggestions, past travellers' experiences and each user's preferences.

Type
UI/UX Design
Period
2024
Team
Solo
Tools
Figma
Go'thentic

The Brief

Mass tourism has replaced authentic travel experiences. Travellers feel the urge to avoid mainstream places and seek genuine cultural immersion — but travelling authentically depends on previous travellers' insights, and gathering that information without falling into misleading representations is slow and complex.

The Approach

Go'Thentic is a mobile app that helps travellers pursue genuine, meaningful experiences. It combines personalised recommendations based on locals' suggestions, past travellers' experiences and each user's preferences — from eco-friendly travel to supporting local communities. Travellers can view their itinerary in real time and share reviews after the trip.

Outcome

A single space to plan, navigate and reflect. Before the trip: easy, efficient planning aligned with personal expectations. During the trip: quick itinerary management and access to useful local information. After the trip: knowledge capitalisation and sharing with the community — all powered by personalised recommendations.